In case you haven’t heard, there are all kinds of rumors abound that country singer-turned actress LeAnn Rimes and Eddie Cibrian are having an affair. Us Magazine even released this video:

The problem is all the video and all of the gossip on Us Mag is surrounded by ads for Lifetime’s Northern Lights starring…guess who? LeAnn Rimes and Eddie Cibrian. As I’ve blogged many times, I believe this is a new trend for celebrities and now maybe even networks: create a fake scandal for all of us gossip bloggers out there.

This one may have backfired on Rimes, though, with her husband Dean Sheremet’s family and friends lining up to say he’s gay! (see below.)

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